You want to create a market, not chase it.

A strategic defense advisor for founders building real technology.

We convert the government from a customer you chase into a client of the market you built.

Four worlds. One advisor.

Most high-level Defense advisors live in acquisition, engineering, budget, or product strategy and startup growth.

I’ve operated inside all four.‍ ‍

—— Defense markets get made where these converge, and that overlap is where I thrive.

Diagram of the Defense in Depth approach (Budget, Engineering, Acquisition, Product Strategy). The graphic describes defense tech advisory that is far away from simple proposal writers, SBIR consultants, generic GovCon firms, and rigid process firms.

How it Works ——

The Free Consultation
$0.00

An hour on your situation and a free technical and strategic stress test. You leave knowing whether there's a real path in Defense — even if the answer is "not yet." No pitch, no obligation.

Funding Position Assessment — starting at $5,000
$0.00

If it's worth going deeper: a scoped diagnostic of where the funding is (or isn't), where your technology fits the path to obligation, and a clear go/no-go based on the current environment. One fixed fee — no retainer, no equity. It ends with a recommended path forward: the moves that cut wasted effort and round you into a more complete company — for your next VC raise, your engineering roadmap, or your sales pipeline.

Build the market
$0.00

If the Assessment says go, we scope the engagement from there.

I’ve Been the Buyer.

I managed the Army’s $655M robotics portfolio and a $754M weapons program. I made the funding decisions your proposals are written to — from requirements to budgeting to project management — that is why I can shape the path your technology takes, not just describe it.

See The Full Record → Meet Wes
Read the Full Thinking → Approach

A Deliberate Fit.

We are a match if you…

  • Have a real concept or technology with a desire to support or lead a defense mission — not just a PowerPoint deck looking for a market, or…

  • You have a roadmap and want public funding to accelerate it, or…

  • You’d like to build a market or segment a market rather than stack the next award.

We are not a fit if…

  • You want a proposal writer to compete on an existing solicitation.

Start With a Conversation

It’s free, and it’s the front door. One hour now might save you from wasting a year of your life. Tell me where you are — even if you’re still in ideation — and you’ll get my calendar. I read every inquiry myself.